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Discounted Cash Flow Analysis (DCF)

What if you could realise the true potential of every investment decision you make? How might your financial journey change if you understood the real value behind your opportunities?


The Discounted Cash Flow analysis helps you determine if an opportunity is worth its current cost. It can be used to assess any investment or project expected to produce reasonably estimable future cash flows.


Discounted Cash Flow Analysis (DCF)

Here's a step-by-step explanation of how DCF analysis works:



1. Forecast Cash Flows

The first step is to project the future cash flows that the investment or project will generate. This includes revenues, expenses, taxes and changes in working capital.


Cash flows are typically forecasted for a specific period, such as 5 or 10 years.



2. Determine the Discount Rate

The discount rate reflects the time value of money and the risk associated with the investment. It is usually the required rate of return for investors.


In most DCF analyses, practitioners use the Capital Asset Pricing Model (CAPM) to calculate a discount rate that reflects the riskiness of the business being valued. The formula for CAPM is:


Ce = Rf + B × (Rm − Rf) + Cp


Ce = Cost of Equity

Rf = Risk-free Rate

B = Beta

(Rm−Rf) = Equity Market Risk Premium

Cp = Cost of Equity Premium


Often, the Weighted Average Cost of Capital (WACC) is also used as the discount rate. WACC considers the cost of equity and debt financing and is calculated as follows:


WACC = Ce× [E/(D + E)​] + Cd × (1−t) × [D/(D+E)​]


Ce = Cost of Equity

E = Equity

D = Debt

Cd = Cost of Debt

t = Tax Rate



4. Calculate the Present Value of Future Cash Flows

Each projected cash flow is discounted back to its present value using the discount rate. The formula for discounting a future cash flow (CF) in year t is: PV = CF / (1+r)^t Where PV is the present value, CF is the future cash flow, r is the discount rate and t is the time period.



5. Sum the Present Values

Add the present values of all forecasted cash flows to get the total present value of the investment's expected cash flows.



6. Estimate Terminal Value

After the forecast period, the investment may still generate cash flows. The terminal value estimates the value of these cash flows beyond the forecast period.

The terminal value can be calculated using the perpetuity growth model: TV = (CFt+1r) / (r-g) Where TV is the terminal value, CF t+1is the cash flow in the first year after the forecast period, r is the discount rate and g is the growth rate of the cash flows.


Alternatively, an exit multiple method can be used, which applies a multiple to a financial metric (e.g., EBITDA) at the end of the forecast period.



7. Discount the Terminal Value

The terminal value is also discounted back to the present value using the discount rate: PV TV = TV / (1+r)^t



8. Sum the Total Present Value

Add the present value of the forecasted cash flows and the present value of the terminal value to get the total present value of the investment, which represents its intrinsic value.


DCF analysis provides a comprehensive assessment of an investment's value by considering the time value of money and the expected risk. It is widely used in finance and investment to evaluate projects, companies and assets. However, the accuracy of DCF relies heavily on the assumptions and forecasts used in the analysis.



“The discounted cash flow model of valuation is the most helpful tool for separating intrinsic and extrinsic values.” - Naved Abdali


Sample Case


Let's apply the Discounted Cash Flow (DCF) in a practical example with Apple Inc. Using the provided financial figures from the organisation's 2023 form 10-K, we need to project future cash flows and discount them to their present value.


Here's a simplified example of how this can be done using the given data:


Step 1: Project Future Cash Flows

We'll project Apple's free cash flows for the next five years. For simplicity, let's assume the free cash flow grows at a constant rate.


Calculate Free Cash Flow (FCF) for 2023

We use the cash generated by operating activities and subtract capital expenditures (purchases of property, plant and equipment).


FCF2023 = Cash from Operating Activities2023 − Capital Expenditures2023

FCF2023 = 110,543 − 10,959

FCF2023 = 99,584 million USD


Let's assume the free cash flow grows at 5% per year.



Step 2: Determine the Discount Rate

We'll use Apple's Weighted Average Cost of Capital (WACC) as the discount rate. For simplicity, let's assume a WACC of 8%.



Step 3: Calculate Present Value of Future Cash Flows

Using the formula for discounting future cash flows:


PV = CF(1+r)^t


Where CF is the future cash flow, r is the discount rate and t is the time period.


Here are the calculations for each of the next five years:

FCF2024 = FCF2023 × (1 + growth rate) = 99,584 × 1.05 = 104,563

FCF2025 = 104,563 × 1.05 = 109,791

FCF2026 = 109,791 × 1.05 = 115,280

FCF2027 = 115,280 × 1.05 = 121,044

FCF2028 = 121,044 × 1.05 = 127,096


Now, discount these cash flows to their present value:

PV2024 = 104,563 (1+0.08)^1 = 96,817

PV2025 = 109,791 (1+0.08)^2 = 94,173

PV2026 = 115,280 (1+0.08)^3 = 91,825

PV2027 = 121,044 (1+0.08)^4 = 89,743

PV2028 = 127,096 (1+0.08)^5 = 87,902



Step 4: Estimate Terminal Value

Using the perpetuity growth model for the terminal value:


TV = (FCF2028 × (1+g)) / (r−g)

TV = (127,096 × 1.05) / (0.08 − 0.05)

TV = 4,449,360


Discount the terminal value to its present value:


PV TV = 4,449,360 / (1+0.08)^5

PV TV = 3,035,914



Step 5: Sum the Total Present Value

Sum the present values of the projected free cash flows and the present value of the terminal value:


Total PV = 96,817 + 94,173 + 91,825 + 89,743 + 87,902 + 3,035,914

Total PV = 3,496,374 million USD


The estimated value of Apple's operations based on this DCF analysis is approximately $3,496,374 million (or $3.5 trillion).



"The fact is that one of the earliest lessons I learned in business was that balance sheets and income statements are fiction, cash flow is reality." - Chris Chocola


This basic calculation demonstrates the DCF analysis process, which includes assumptions for growth rates and the discount rate. A more thorough analysis would, in addition to the above historical growth rates, also take into account industry growth, economic and market conditions and the company’s strategic plans. Further, alternative data in financial modeling such as social media metrics are becoming increasingly important.


Are you ready to take control of your investment strategies and make informed decisions that could shape your financial future? What insights will you apply from this DCF analysis to elevate your understanding of value and growth?


In any case make sure to have a reasonable balance between complex and simplified - more date doesn't automatically mean better results. Key is to have the chosen data used in a reasonable and easy to follow way.

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