Marketing

Nov 204 min read

The Hourglass in Marketing and Client Management

This model spans the full customer journey. Only 30% of sales teams align with marketing. A 5% boost in retention can raise profits by 95%.

Oct 86 min read

Focus on Being Different, Not Better

70% of companies will prioritise creativity, 77% of executives see it as key to growth and 84% of CEOs see innovation as essential.

Sep 195 min read

Implementing SMART Objectives

Why do some companies succeed while others struggle? The secret is clear, precise goals. 85% lack clarity and only 51% align their goals.

Aug 266 min read

Increase Touchpoints Without Increasing Marketing Budget

Learn to increase touchpoints without boosting your budget. Eight touchpoints over 2-4 weeks can enhance engagement and response rates.

Aug 65 min read

Create Personas for Better Targeting

Use personas to better target and reduce wasted marketing spend by 37%. Personalisation boosts effectiveness, yet 79% struggle with this.

Apr 85 min read

5 Cs of Branding Connected to Statistics

55% of brand first impressions are visual, with 10 seconds needed to form an opinion. Discover the 5 Cs of branding for deeper insights.