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Customer Journey Mapping in B2B Businesses
Improving customer journeys boosts satisfaction by 20%, revenue by 15% and reduce service costs by 20% but many struggle with journey maps.
Jan 311 min read

The Hourglass in Marketing and Client Management
This model spans the full customer journey. Only 30% of sales teams align with marketing. A 5% boost in retention can raise profits by 95%.
Nov 20, 20244 min read

Mood Matching in Sales and CRM
Align sales with clients' emotions. 68% spend more with brands that understand them; 92% repurchase after positive experiences.
Oct 18, 20245 min read

Consultative Selling Skills
Engage in open dialogue to build relationships and meet customer needs, focusing on their challenges and goals, not just product features.
Dec 1, 20234 min read

Importance of a Client-Centric Strategy
Prioritising client needs and satisfaction is key. Great customer service retains loyalty, with 95% of consumers agreeing it's critical.
Nov 2, 20235 min read

How to Cultivate Long-Term Client Loyalty
Loyal clients not only tend to spend more but are also less sensitive to price changes, making them essential for sustained success.
Oct 21, 20236 min read
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