Business Leadership

Dec 85 min read

Target Operating Model (TOM) for Strategic Alignment

Strategic alignment is crucial; it explains 80% of performance differences. Aligned projects are 57% more likely to meet objectives.

Oct 255 min read

Startup, Process and Product Innovation for Solution Searching

80% of execs see their business models at risk, while 84% say innovation is key. Innovative companies are 3.5x more likely to outperform.

Oct 86 min read

Focus on Being Different, Not Better

70% of companies will prioritise creativity, 77% of executives see it as key to growth and 84% of CEOs see innovation as essential.

Sep 264 min read

Importance of Data Driven Decision Making

Over 25% of businesses make data-driven decisions, and 80% grow revenue using real-time data while customer analytics lead to 9x growth.

Sep 195 min read

Implementing SMART Objectives

Why do some companies succeed while others struggle? The secret is clear, precise goals. 85% lack clarity and only 51% align their goals.

Aug 65 min read

Create Personas for Better Targeting

Use personas to better target and reduce wasted marketing spend by 37%. Personalisation boosts effectiveness, yet 79% struggle with this.